
Prudent-Person Rule
The prudent-person rule is a legal principle that is used to restrict the choices of the financial manager of an account to the types of investments that a person seeking reasonable income and preservation of capital might buy for their own portfolio. The prudent-person rule is a legal principle that is used to restrict the choices of the financial manager of an account to the types of investments that a person seeking reasonable income and preservation of capital might buy for their own portfolio. However, the prudent-person rule sets a reasonable expectation that the person will make rational, intelligent decisions when making investment choices on behalf of the client. The prudent-person rule might be applied to the manager of a pension fund or employee investment account, or to the guardian or trustee of an estate. The prudent-person rule is intended to protect investors using the services of an investment advisor from shady, risky, or otherwise questionable investments, such as penny stocks.

What Is the Prudent-Person Rule?
The prudent-person rule is a legal principle that is used to restrict the choices of the financial manager of an account to the types of investments that a person seeking reasonable income and preservation of capital might buy for their own portfolio.
The prudent-person rule might be applied to the manager of a pension fund or employee investment account, or to the guardian or trustee of an estate. It is intended as a general guideline for someone managing assets of value for another person or people.



Understanding the Prudent-Person Rule
The prudent-person rule is intended to protect investors using the services of an investment advisor from shady, risky, or otherwise questionable investments, such as penny stocks.
The law does not require a person with a fiduciary responsibility to have extraordinary expertise. However, the prudent-person rule sets a reasonable expectation that the person will make rational, intelligent decisions when making investment choices on behalf of the client.
How the Prudent-Person Rule Is Applied
The rule can also be applied to an individual who has been granted stewardship or guardianship of an estate on behalf of another person or people. For example, a pension fund manager hired to run a fund in behalf of the employees of a company is required to make investments that have a reasonable possibility of turning a profit.
Clearly, no hard and fast rules are possible. Generally speaking, the funds may not be invested entirely in high-risk investments. The assets may not be diverted to investments that would enrich the pension fund manager or some third party.
This rule does not require that all the investments made must be lucrative or consistently generate outsized profits. However, if a fiduciary were given control of an estate during a period that its owner was unavailable, the rule would prohibit the fiduciary from putting all the funds into money-losing endeavors.
Federal pension plan guidelines require pension plan managers to minimize the risk of large losses and avoid conflicts of interest.
The investment decisions must be made according to what a person of average intelligence would deem as appropriate.
Defining the Prudent Person
Some of the language in the Employee Retirement Income Security Act (ERISA) is comparable to the prudent-person rule. This 1974 law sets down requirements and safeguards for the management of pension plans in the U.S.
ERISA does not set specific job qualifications for a fiduciary. Rather, it requires a fiduciary to "run the plan solely in the interest of participants and beneficiaries and for the exclusive purpose of providing benefits and paying plan expenses." Further, it says that fiduciaries "must act prudently and must diversify the plan's investments in order to minimize the risk of large losses." It also warns them to avoid conflicts of interest.
Related terms:
Fiduciary
A fiduciary is a person or organization that acts on behalf of a person or persons and is legally bound to act solely in their best interests. read more
Investment Advisor
An investment advisor is any person or group that makes investment recommendations or conducts securities analysis in return for a fee. read more
Nondiscrimination Rule
A nondiscrimination rule states that all employees of a company are able to receive the same benefits, regardless of their position within the company. read more
Penny Stock
A penny stock typically refers to a small company's stock that trades for less than $5 per share and trades via over-the-counter (OTC) transactions. read more
Plan Sponsor
A plan sponsor is a designated party—usually a company or employer—that sets up a healthcare or retirement plan for the benefit of its employees. read more
What Is Preservation of Capital?
Preservation of capital is a conservative investment strategy where the primary goal is to preserve capital and prevent loss in a portfolio. read more
Prudent Expert Act
The Prudent Expert Act is a measure that requires the fiduciary of a defined contribution retirement plan to use care, skill, prudence, and diligence. read more
Prudent Investor Rule
The prudent investment rule requires a fiduciary to invest trust assets as if they were her or his own. read more
Uniform Prudent Investor Act (UPIA)
The Uniform Prudent Investor Act (UPIA) is a uniform statute that sets out guidelines for trustees to follow when investing trust assets. read more