Right now, the company gets largely paid through affiliate fees and exchange of data. opts in for a suggested insurance plan Clicks into a location-based offer Answers market research or campaign measurement questions Or scans Pogo card for a discount when buying a prescription In the next iteration, Wong says, Pogo will suggest users to turn to fee-free banking alternatives, and then Pogo can make money through affiliate fees.
Kard manages the relationships with each business looking to offer rewards to promote their brand, making it easy for a new issuer to mix-and-match from Kard’s offerings and integrate those rewards into the issuer’s own user interface, CEO and founder Ben Mackinnon told journalist in an interview. Kard‘s rewards-as-a-service API streamlines the process for card issuers, allowing them to create a customized rewards program tailored to their particular customer base by choosing from Kard set of merchant partnerships.