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FinTech news in advertising category

Data FinTech Pogo raised seed round of $12M led by Josh Buckley

Right now, the company gets largely paid through affiliate fees and exchange of data. opts in for a suggested insurance plan Clicks into a location-based offer Answers market research or campaign measurement questions Or scans Pogo card for a discount when buying a prescription In the next iteration, Wong says, Pogo will suggest users to turn to fee-free banking alternatives, and then Pogo can make money through affiliate fees.

Financial Services startup Kard raised Series A round of $23M

Kard manages the relationships with each business looking to offer rewards to promote their brand, making it easy for a new issuer to mix-and-match from Kard’s offerings and integrate those rewards into the issuer’s own user interface, CEO and founder Ben Mackinnon told journalist in an interview. Kard‘s rewards-as-a-service API streamlines the process for card issuers, allowing them to create a customized rewards program tailored to their particular customer base by choosing from Kard set of merchant partnerships.