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FinTech startup Sequence raised seed round of $19M led by a16z

In this, Sequence and its investors believe the startup is an early mover in building building payments software that allows businesses to capture data in real time and to feed that into dynamic pricing and payments flows. The role of no-code and low-code software has often been described in terms of being more efficient, or just to cut through red tape in helping non-technical people get more hands-on with the digital products they are themselves using, but it has more recently taken on a more pragmatic, fiscally-minded purpose: at a time when companies are reevaluating their spend on new product and projects and how they allocate their talent resources, services like billing and payments are also getting revisited. Sequence, which wants to create what it describes as a new kind of FinOps stack for B2B businesses — APIs and other tools to create more responsive pricing, billing and related services, leveraging data and analytics to do so — has raised $19 million, a seed round that it will be using to continue developing its products and hiring more talent. Companies like Stripe, Paddle and Modern Treasury have opened the door to making it easier for digital businesses — which are not necessarily at their core payments and billing companies — to use APIs to incorporate more modern payments, billing, reconciliation and other revenue-related services into their financial stack.