A majority of consumers approved for Petal credit cards since its 2018 launch had either thin or no credit history when they were first approved, according to Rosen. Prism Data essentially takes the cash flow underwriting technology the company initially developed for use at Petal, and makes it available to any lender, fintech or financial institution.
A majority of Petal members had thin or no credit history when they first applied for a Petal card, and more than 40% of new members approved for a Petal card in 2021 were first denied credit by a major bank, the company said.