FinTech news in challenger banks category

In a market full of challenger banks — and some very close Vivid competitors such as Sequoia-backed neobroker Trade Republic — Vivid’s backers believe the company’s traction and all-in, easy approach that appeals to new consumer investors will see the company picking up more users and usage as it expands.

Given that it’s not a big leap between financial services and fintech — indeed, in cities like London which have strong industries in tech and financial services, the two have long competed heavily to recruit technical talent — it’s surprising that we haven’t seen more banks trying to built personalization in house rather than look to a third-party provider like Personetics.