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The company is working to streamline operations at other fintech startups, specifically through its reconciliation software that those companies can use to help ensure they’re working with accurate and precise data even when it comes from different places, said co-founder and CEO Kyle Maloney.

This, in fact, can also potentially provide a steer to Novo on what might be most popular and potentially worth considering as in-house products in the future, but for now it serves another couple of key purposes: it makes Novo more useful for its customers, and it provides more data sources to Novo to build future products.