
Long-Run Average Total Cost (LRATC)
Long-run average total cost (LRATC) is a business metric that represents the average cost per unit of output over the long run, where all inputs are considered to be variable and the scale of production is changeable. For instance, if a manufacturing company builds a new, larger plant for production, it is assumed that the LRATC per unit would eventually become lower than at the old plant as the company takes advantage of certain economies of scale or the cost advantages that come from expanding the scale of production. Long-run average total cost (LRATC) is a business metric that represents the average cost per unit of output over the long run, where all inputs are considered to be variable and the scale of production is changeable. Long-term unit costs are almost always less than short-term unit costs because, in a long-term time frame, companies have the flexibility to change big components of their operations, such as factories, to achieve optimal efficiency. The long-run average cost curve shows the lowest total cost to produce a given level of output in the long run.

What Is Long-Run Average Total Cost (LRATC)?
Long-run average total cost (LRATC) is a business metric that represents the average cost per unit of output over the long run, where all inputs are considered to be variable and the scale of production is changeable. The long-run average cost curve shows the lowest total cost to produce a given level of output in the long run.
Long-term unit costs are almost always less than short-term unit costs because, in a long-term time frame, companies have the flexibility to change big components of their operations, such as factories, to achieve optimal efficiency. A goal of both company management and investors is to determine the lower bounds of LRATC.


Understanding Long-Run Average Total Cost
How to Visualize Long-Run Average Total Cost
The calculation of the LRATC may be represented as a curve showing the lowest costs that a company will be able to reach for any degree of output over time. The shape of that curve can closely resemble the curve calculated for short-run average total costs. The LRATC can be seen as made up of a series of short-run curves as a company improves its efficiency. The curve itself can be divided into three segments or phases. During the economies of scale at the beginning of the curve, costs are reduced as the company grows more efficient and its production costs diminish.
The first iterations of product development and assembly carry costs that will largely be greater at the onset. As more factories and production lines are introduced, the nature of costs shifts more towards the ongoing manufacturing of the product. The burden of those expenditures diminishes as it becomes easier for the company to repeat and replicate its operations.
Eventually, the company will experience constant returns to scale as it pushes closer to peak efficiency. Cost of acquisition for raw materials can be reduced by making such purchases in increasingly growing quantities. Furthermore, the processes the company uses to make its product can become more stable and streamlined as it develops a rhythm and pace for its production flow.
If the company continues to scale up production, it will reach the part of the curve where diseconomies of scale become a factor and costs rise. Though a company might streamline operations, it might see new layers of bureaucracy and management introduced, which can slow overall production and decision making. The more the operation grows at this stage, the costs will rise as the operation loses efficiency.
Example of Long-Run Average Total Cost
Related terms:
Business Valuation , Methods, & Examples
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Economies of Scale
Economies of scale are cost advantages reaped by companies when production becomes efficient. read more
Long Run
The long run refers to a period of time where all factors of production and costs are variable, and the goal is to produce at the lowest cost. read more
Marginal Profit
Marginal profit is the profit earned by a firm or individual when one additional unit is produced and sold. read more
Minimum Efficient Scale (MES)
The minimum efficient scale (MES) is the point on a cost curve at which a company can produce its product cheaply enough to offer it at a competitive price. read more
Operating Cost
Operating costs are expenses associated with normal day-to-day business operations. read more
Production Efficiency
Production efficiency describes a maximum capacity level in which an entity can no longer produce more of a good without lowering the production of another. read more
Unit Cost
A unit cost is the total expenditure incurred by a company to produce, store and sell one unit of a particular product or service. read more
Variable Overhead
Variable overhead is the indirect cost of operating a business, which fluctuates with manufacturing activity. read more
Variable Cost
A variable cost is an expense that changes in proportion to production or sales volume. read more