FinTech news in online shopping category

As consumers turn to content creators to influence their online shopping habits, Klarna, the buy now, pay later platform, today launched a new Klarna Creator app for retailers and influencers to collaborate on brand campaigns and to track earnings, performance and sales. So, as Gen Z shoppers turn to video-based platforms like TikTok and Instagram, consumers can also go to Klarna for video content that’s specifically tailored for shopping and discovering products by well-known brands. With today’s announcement, the Sweden-based company hopes to move beyond being just a payment platform but a place for consumers to search and discover, for influencers to create content and for retailers to promote their products. These include shoppable video content, a new search and discovery tool, as well as a donations feature and an upgraded CO2e tracker.

MFS Africa infrastructure merges fragmented and disparate payment schemes across Africa into one seamless network so individuals and businesses within mobile money ecosystems can transact across borders and currencies.

The company doesn’t just look at top-line sales, which Youngstrom believes differentiates his company from competitors but takes in historical sales data to build a sales forecast.

To keep the momentum going, Cococart raised $4.2 million from Forerunner Ventures and Sequoia, with additional investors including Y Combinator, Uncommon Capital, Soma Capital, Liquid 2 Ventures, Fitbit CEO James Park and Curated CEO Eduardo Vivas.