FinTech news in Marketing category

Sesame Labs, a web3 marketing platform, raised a $4.5 million seed round co-led by Wing Venture Capital and Patron, co-founders Vinay Jain and Aman Jain exclusively told journalist. Additional investors include Samsung, DoubleJump, Forte, Moonfire, Twin Ventures and angel investors like Balaji Srinivasan, chief technology officer at Coinbase and founder of Earn; Robin Chan, co-founder of Fractal; and Ryan Spoon, chief marketing officer at Sorare. A lot of classic Web 2.0 tools like Facebook ads or Twitter ads aren’t successful in web3 because they don’t fully understand on-chain behavior, Vinay noted. In the long term, the co-founders plan to focus on defining what web3 ads look like and build the product that powers it so applications can connect with users in a more innovative way.

Much of the shopping technology focuses on e-commerce, but Swiftly’s technology taps into that online shopping experience to make shopping at a brick-and-mortar store just as engaging and easy. It also provides analytics and advertising, so that those stores can compete against e-commerce retailers using their operational strength without being disadvantaged by an aging or non-existing technology platform. If you’re feeling some déjà vu, you would be right: this is the second $100 million the retail technology company has raised in the past six months — and in a tough fundraising market, too. Swiftly Systems entered unicorn territory after announcing today that it grabbed another round of $100 million, this time in a Series C.