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Retail Technology startup Swiftly raised Series C round of $100M

Much of the shopping technology focuses on e-commerce, but Swiftly’s technology taps into that online shopping experience to make shopping at a brick-and-mortar store just as engaging and easy. It also provides analytics and advertising, so that those stores can compete against e-commerce retailers using their operational strength without being disadvantaged by an aging or non-existing technology platform. If you’re feeling some déjà vu, you would be right: this is the second $100 million the retail technology company has raised in the past six months — and in a tough fundraising market, too. Swiftly Systems entered unicorn territory after announcing today that it grabbed another round of $100 million, this time in a Series C.