FinTech news in i80 Group category

Mark Mullen, co-founder of Bonfire Ventures, the firm that invested in Brightflow’s seed stage, said the company’s initial customers were e-commerce, which made it easier to understand the pain points. However, Brightflow founder and CEO Robbie Bhathal told journalist that the company differentiates itself by focusing on the automation of financial services and disseminating that information in a way that a business owner can understand. The San Francisco–based company cash flow calculator grabs financial data from platforms like Shopify, Amazon, QuickBooks, Facebook and Google Ads, and then provides a real-time look at cash flow. Brightflow AI is injecting technology into this problem with its forecast and analysis tools so that small businesses can assess their cash flow and make data-driven decisions in real time.

CEO and co-founder Matias Recchia said this allows the business owners to free up capital to expand their business while staying in the same location. The company said the majority of real estate investment trusts (REITS) focus on deals above $10 million, but properties valued at less than that price account for one-third of the U.S. commercial real estate value.

Vartana plans to use its equity funding to work on its product roadmap, which involves adding more staff to its current headcount of 17 across engineering, operations and sales.