FinTech news in financial advisors category

The company also took in $1.4 million in pre-seed funding from institutional investors like Contrary Capital, Hustle Fund, On Deck and Dash Fund and a big group of individual investors

Since its Series C, the company acquired Qualis, which is focused on bringing private market investments to retail investors, according to Nair — a growing area of interest among wealth managers seeking to provide their clients with differentiated returns from the public markets. The round brings the company’s valuation to $842 million, nearly doubling the $447 million it was valued at after its Series C. Investment manager Franklin Templeton and fintech venture firm Motive Partners joined the latest round as new investors, the company says.

Partnering with companies rather than providing services directly to users, she added, helps Addition create a more customized offering by leveraging data on the companies’ employees and their specific financial needs.

Simone explained that financial advisors don’t often ask clients about their medication costs or health conditions, so some of the pillars the company helps advisors and their clients identify include health plan selection and if you may need long-term care planning — which Simone estimated 70% of people usually do.