Binance said in a press release that Lame will apply this TikTok format to videos about web3, trying to simplify complex concepts for his followers.
But while that seems to foreshadow that Lunar definitely has ambitions to move beyond its Nordic shores (with a name and stratospheric association to match that), the startup is actually still focused on building out services that ferret out what the incumbents are still not providing, to build those services into the Lunar platform, not least because he points out that Nordic consumers and businesses are some of the most lucrative not just in Europe but the world in terms of the value-added services they take, the money they transact with and so on.