Sold as a SaaS itself — basic pricing is 5% + 50 cents per transaction — Paddle premise follows the basic principle of so many other business tools: payments is typically not a core competency of, say, a video conferencing or security company (one of its customers is BlueJeans, now owned by Verizon, which used to own journalist; another is Fortinet).
Vilner says the firm’s name was one he kept hearing over and over, and he and co-founder Danni Friedland were interested in Felicis’ fund for SaaS and software, thinking it would be the right fit. Joining Felicis are existing investors NFX, Eight Roads Ventures and A Capital and a group of strategic angel investors, including Salesforce president and CMO Sarah Franklin, Okta co-founder Frederic Kerrest, TripActions co-founder and CEO Ariel Cohen and Papaya Global co-founder and CEO Eynat Guez. After securing a $15 million Series A in August, Walnut, a company that creates sales and marketing demo experiences, is back to announce its new round of $35 million in Series B financing. Walnut no-code platform enables teams to create customized product demonstrations quickly, be able to integrate them into their sales and marketing processes and then generate insights from the demos. Since the Series A, the company grew a staggering 700% in annual recurring revenue, co-founder and CEO Yoav Vilner told journalist.