FinTech news in app-store category

With new App Store rules, Apple said that marketers don’t need to use in-app purchases to manage and purchase campaigns across different media types like TV, apps, and outdoors. However, they will have to use Apple’s in-app purchase system to buy boosts for social media posts— this would only apply to apps offering in-app tools for promoting posts. Until now, they might be used NFTs as a way to thwart Apple’s App Store fees and simultaneously as a token or key to unlock features for users — but that won’t be allowed anymore. Over the last few years, Apple has had to reduce its App Store fees and allow third-party payment systems for in-app purchases in many regions across the world.

Whether their app ends up passing the test, developers need to pay validators in Magic Square’s tokens to audit their apps. Validators are the ones who eventually decide what gets to be on Magic Square, and they do so by vetting projects by three criteria — content, security and user experience — not unlike traditional app store inspection. Crypto.com Capital, the VC arm of the namesake crypto exchange, has joined as a strategic investor and will leverage the large pool of projects listed on the exchange to help Magic Square onboard more developers. Founded last year, Magic Square is building an app store that lets developers list projects that are vetted by the community.

This was followed by Social (70 apps), Entertainment (57 apps), Books (37 apps), Lifestyle (33 apps), Tools (26 apps), Business (25 apps). However, mobile game publishers led the adoption of the keyword, as 107 apps in the Game category now reference the term, or 19% of the apps studied.

Phantom, one of the premier wallet apps for the Solana ecosystem, has seen plenty of momentum as the result of investor and developer attention being paid to the Ethereum competitor which has seen its value explode over the past year — though the relative newcomer is also proving to be a more volatile bet with the token taking a particularly rough hit during the most recent crypto crash.