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E-Commerce startup OrderGroove raised $100M led by Primus Capital

You can tease these out for yourselves, though: payments providers, those providing commerce supply-chain management, and those building ‘headless’ systems for retailers and brands to build their own commerce experiences are all the kinds of platform players I imagine might want to own both the kind of technology that Ordergroove is building, and its substantial client list. Ordergroove currently has close to 500 customers, Alvo said, a list that includes some of the largest brands and retailers in the world — they include Walmart, Nestle, L’Oréal, Bonafide, The Honest Company, La Colombe, and PetSmart — as well as emerging names and smaller businesses. The company is built around the tech stack to create, run and measure subscriptions — which includes integrations with the likes of Salesforce, Magento, Shopify, payments systems and whatever else that merchants and brands are using to build their own commerce technology stacks. Subscriptions are the core of what Ordergroove does right now, so the plan is to build out more services that enhance that, said Greg Alvo, the company founder and CEO, in an interview.