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Stash partners up with Apex to enable crypto for its investor users

With Stash’s new crypto offering, customers won’t be able to store their own crypto in a wallet but will be able to buy and sell the assets 24/7, much like on an app like Coinbase, though chief investment officer Doug Feldman told journalist that a crypto wallet launch is not necessarily out of the question in the future. The startup sees itself as different from competitors because of its focus on cultivating customers who are long-term investors rather than encouraging more frequent, riskier trading for short-term profits, Ed Robinson, Stash co-founder and president, told journalist in an exclusive interview. Having a small amount of crypto exposure, he added, will help Stash customers capture some of the asset class’s potential upside in the long term. Feldman said that even for the most risk-tolerant investor on Stash, the maximum exposure to crypto the platform recommends is 6% of an investor’s overall portfolio.