FinTech news in seed round category

“The biggest challenge in the global supply chain is the lack of transparency. The manual processes, the paperwork; you would be surprised if you submit a document in a bank in India, they still ask you to sign the document with an ink-based signature, it’s a lot of manual labor.”

Sesame Labs, a web3 marketing platform, raised a $4.5 million seed round co-led by Wing Venture Capital and Patron, co-founders Vinay Jain and Aman Jain exclusively told journalist. Additional investors include Samsung, DoubleJump, Forte, Moonfire, Twin Ventures and angel investors like Balaji Srinivasan, chief technology officer at Coinbase and founder of Earn; Robin Chan, co-founder of Fractal; and Ryan Spoon, chief marketing officer at Sorare. A lot of classic Web 2.0 tools like Facebook ads or Twitter ads aren’t successful in web3 because they don’t fully understand on-chain behavior, Vinay noted. In the long term, the co-founders plan to focus on defining what web3 ads look like and build the product that powers it so applications can connect with users in a more innovative way.