Khazna plans to launch additional products before the end of the year; this product expansion and user growth is what Saleh points out when asked how Khazna stays ahead of the competition. The company, founded by Omar Saleh, Ahmed Wagueeh, Fatma El Shenawy, and Omar Salah in 2019, provides basic banking and various financial services focusing on middle and lower-income earners. In a country where 50% of its 100 million people are active smartphone users, two out of every three individuals have little or no access to formal financial services in Egypt.