FinTech news in kenzz category

Atef argues that while both models have managed to increase e-commerce activities in Egypt, the big e-commerce players neglect the mass market and instead focus more on the three largest cities Cairo, Alexandria and Giza — while smaller social platforms tend to provide unreliable and unorganized service. Online shoppers in Egypt mainly purchase items on big e-commerce platforms such as Souq, which rebranded as Amazon Egypt in 2021; Jumia; and Noon or social commerce platforms that utilize Facebook pages and groups in a B2B2C manner. You can compare the e-commerce landscape in Egypt to fintech across Africa in that there are more startups in that sector than others; reports say 20% of tech startups in Egypt are in the e-commerce and retail sectors. In a statement, Sarah AlSaleh, a partner at Outliers Venture Capital, said the asset-light Kenzz is solving two key issues that current e-commerce incumbents are not addressing: affordable and reliable last-mile logistics and an uncompromising customer trust philosophy.