FinTech news in data privacy category

Skyflow, which sells data privacy tools for corporate customers, this morning announced a partnership with Plaid, a unicorn that helps pass fintech data between parties through an API. So, data privacy matters quite a lot to Plaid, and Skyflow was willing to cook up a special variation of its standard product recipe just for the fintech API company’s customers. Sharma also stressed that due to the technology that underpins Skyflow — polymorphic data encryption — users of his company data storage system can still run workflows and analysis on their information without decrypting it. I’d hazard that Plaid views data privacy in the fintech space as a key plank undergirding its future; if consumers lose faith that using fintech apps and services is secure, their interest in connecting with said products could decline.