FinTech news in business intelligence category

The company collects data from places like Shopify, QuickBooks and Google Analytics and gives each customer its own data warehouse backed up by managed data pipelines. Bainbridge Growth, a Boston-based software startup providing data, analytics and financial modeling for e-commerce companies, inked $4 million in seed funding. Tregoe, CEO, told journalist that while helping brands like Casper, Peloton and Warby Parker understand how to do more effective Facebook advertising, they realized they were building big data systems and modeling revenue on a per customer basis. Bainbridge started with a financial model and added analytics to help the financial model make better assumptions and then a data system.

To keep up with the demand, the company raised $4 million in seed funding, led by Ibex Investors, which also included Y Combinator, Financial Venture Studio and a group of individual investors.