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Paddle raised Series D round of $200M to take on IAP agains Apple

Sold as a SaaS itself — basic pricing is 5% + 50 cents per transaction — Paddle premise follows the basic principle of so many other business tools: payments is typically not a core competency of, say, a video conferencing or security company (one of its customers is BlueJeans, now owned by Verizon, which used to own journalist; another is Fortinet).