The New York Shipping Exchange (NYSHEX) is an electronic trading platform that will directly facilitate improved efficiency in the international container shipping market. NYSHEX will provide importers and exporters with a fair and competitive market to purchase freight futures directly from carriers and NVOCCs. NYSHEX will also provide carriers with an efficient sales channel that enables service differentiation and fixes future volume and revenue per trade lane, which is necessary to ensure freight demand is met in the most efficient manner. NYSHEX ensures cargo moves as planned through two-way committed ocean contracts. Shippers and carriers using NYSHEX benefit from a 99% contract fulfillment rate.