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GoHenry acquires Pixpay to expand FinTech offering for kids in Europe

While GoHenry has pretty much had to build itself up from scratch in the U.S., it clear that it’s adopting an entirely different approach for markets closer to home — and there are many advantages to buying an established brand with traction as it has done with Pixpay, perhaps chief among them being that GoHenry doesn’t have to concern itself as much with hiring, localization, and launch campaigns.