Most people finance a car, so for Tomkins, it is natural that with the average cost of an IVF cycle being $12,400 — similar to the cost of a car — people would want to finance fertility treatments. Less than a year after taking a small Series A extension, Future Family, a startup aiming to make fertility services, like IVF and egg freezing, more accessible, is back with $25 million in Series B funding.
To get insurance, these businesses typically go through an insurance broker rather than go directly to the insurance provider, Asaf Lifshitz, co-founder and CEO of Sayata, said via email. Instead, Sayata developed a marketplace that is fully automated and done online to provide several insurance quotes from leading insurance providers based on a few pieces of information about the business inputted by the broker. That and an easy process means clients often go with the insurance offered by Sayata’s broker partners, Lifshitz said. It also enables the company to go after more of the small and medium-sized business insurance market that Lifshitz estimates is over $100 billion just in the United States.