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InsurTech startup Notch raised seed extension round of $7M

Starting at $8 a month, creators can sign up for Notch’s Instagram account insurance, which means that if they get hacked and lose access to their account, the startup will pay them a stipend and help them regain control of their page. journalist reviewed a sample insurance policy, which quoted a $459 annual fee (or about $38 a month) for insurance that pays out $244 for each day that a creator can’t get into their account after a hack. When creators get hacked, it can mean that they aren’t able to post sponsored content, earn payments from badges or operate their Instagram shops — it’s debilitating, like if a chef broke their arm and had to cook with one hand. With that information, Notch can estimate how much sponsored content a creator posts a month, and how much money someone of their caliber would make off of each post.