ImaliPay’s pilot was based on Furusa’s encounter: a buy now, pay later (BNPL) fuel product, but for two-wheeler gig platforms as the company partnered with a few fuel stations in Ibadan, Nigeria to offer this service to SafeBoda riders.
SteadyPay CEO and co-founder John Downie, who had spent most of his career building tech solutions for banks, realized that existing lending solutions did not address the needs of workers with irregular income. Both existing and new investors participated in SteadyPay’s latest fundraise alongside Digital Horizon, including Ascension Ventures (via their impact Fair By Design fund), the U.K. government’s Future Fund.