Qapital offers a personal finance app that encourages users to save for things they want (like a vacation, wedding, or down payment on a home) by making behavior changes to achieve results. The app allows users to set a goal and accumulate savings triggered by everyday behaviors, such as grabbing a morning coffee or ordering take-out. It employs IFTTT (If This Then That) technology, allowing users save money by using their favorite apps, such as posting a photo to Instagram or reaching a target on Fitbit. The personal finance app that makes it easy to fund your future – while taking care of your now. Awarded “Most Innovative App of the Year” by Google, Qapital empowers people to maximize their happiness by saving, spending, and investing with their goals in mind. We blend behavioral psychology with smart technology to make managing money feel as fun as spending it, and we've helped users save over $2 billion to date.