Bread seeks to develop point-of-sale financing technologies that give retailers the tools to sell more and to engage more deeply with consumers. Bread provides white-labeled, customized solutions designed to optimize business impact by putting the retailer's brand first and empowering consumers via flexible pricing options.On October 29th, 2020, Bread was acquired by Alliance Data at a valuation of $450M. Bread is the buy now, pay later platform built to help the best ecommerce sites grow their business and strengthen their brand.