Tech Hollywood is a technology provider and interactive media company committed to redefining how television programming is monetized. Tech Hollywood is developing IWantIt, a highly scalable technology platform comprised of a front-end app for mobile devices, and a back-end commerce platform. IWantIt commerce-enables TV and other video content, giving mobile users the ability to "shop the screen" from their mobile device in real-time.In May 2013, Tech Hollywood Studios was acquired by Bitzio. The valuation of Tech Hollywood Studios was undisclosed. Other terms of the deal were not released.