Second Measure promises to bring some clarity to the process of analyzing companies and their success. Through partnerships with proprietary data providers, Second Measure has built a software platform that analyzes billions of consumer purchases to provide valuable insight into the sales and growth rates of public and private companies.On December 24th, 2020, Second Measure was acquired by Bloomberg. Terms of the transaction were not disclosed. Bloomberg Second Measure - Solutions built for investors and businesses to answer real-time questions on company performance and consumer behavior.