Powa Technologies provides a two-tier solution for maximizing online sales for clients. The first tier is the Powa SaaS (or 'cloud') platform, which is driven by the Powa Control Panel management dashboard for managing customer, product and order information. By enabling the rapid deployment of tactical, distributed online shops, Powa is able to provide clients with a robust online merchandising capability. This distributed environment of expansion eCommerce sites mirrored the changing nature of search engine ranking algorithms, which reflected a strategy on the part of the global search engines towards a country-by-country weighting structure.