Picwell is a healthcare startup developing technology to help consumers navigate the complexities of choice in health insurance. The lack of consumer-friendly recommendations in health insurance leads to poor decision making, which translates into higher personal expense, lower satisfaction and billions of dollars of waste in the healthcare system. By using predictive analytics and machine learning, the comapny's SaaS platform delivers to consumers personalized and objective recommendations on insurance plans, tailored to their individual needs and preferences for protection and cost. Picwell exists to ensure people get the direction they need to make wise employee benefit decisions.