NFC Data develops solutions and technologies utilizing Near Field Communications. The company is developing a platform to enable the use of NFC in high margin environments, such as toys, advertising, promotions, gaming and payments. NFC is a proven, world-wide standardized technology that is currently used for entry access, gaming, phone-to-phone data transfer, payment processing, and interactive marketing.In December 2012, NFC Data was acquired by Play LA. The valuation of NFC Data was undisclosed. Other terms of the deal were not released.