Marketswitch designs, develops, and sells decisioning software applications that maximize the value of every dollar spent on customers and prospects. Marketswitch first applied its customer-level optimisation technology to marketing optimisation and has expanded into risk management, collections, pricing and revenue optimisation. The Marketswitch TRUE Suite of outbound and real-time optimisation software products dynamically determines the right offer at the right price for the right customer through the right channel at the right time in batch or real-time. It does this while simultaneously satisfying real-world business constraints (such as limited budget, minimum sales, risk tolerance, or eligibility requirements) and meeting customer needs. Marketswitch TRUE Suite products are used in diverse industries such as financial services, communications, retail, and eCommerce by the world's leading corporations, including Capital One, Discover Financial Services, Wells Fargo, The Abbey and Vodafone Sweden.