Imperative Execution creates efficient financial trading venues. Its first products, IntelligentCross ATS, is a new US equities venue engineered to minimize market impact - the key implicit cost of trading. Unlike conventional venues, where the crosses are triggered by order arrivals and quote changes, which often leak information and contribute to market impact, IntelligentCross matches at discrete times systematically calibrated for each stock. A new kind of displayed liquidity. Minimal Market Impact. First intelligent ATS powered by AI.