Goodsie, fka HiiDef, aims to make it easy to create an elegant, enterprise-quality storefront to sell physical or digital goods. Retailers of all kinds, from eBay power sellers to artisans in handmade marketplaces, or even musicians on MySpace, can have their own branded online store without any of the traditional hassles of setting up shop online per the company. Goodsie features a real-time design interface, structured product search, support for Paypal, Google Checkout, Amazon Payments and much more.