ERPLY is a software for commercial retail inventory and e-commerce that handles data across several sales locations, online stores and oïƒces and provides real-time dashboards with relevant data. Erply was launched in 2009 as a crystallization of this collective best practice. This meant making the software quicker, improving usability, redesigning the look and feel and getting rid of unnecessary features. It quickly started to win the trust of users in the home market Estonia and neighboring countries and its rapid growth was further fueled after becoming a Seedcamp winner in September 2009.