Endurance Lending Network (ELN) aims to connect businesses with smaller-scale accredited investors - family offices, wealth advisors, high net worth individuals, fixed income funds, and alternative asset managers. ELN will aggregate and filter these opportunities into investment pools using web-based on-boarding and a credit algorithm that updates misguided bank criteria. ELN's initial focus will be on providing debt to franchise businesses because these are easier for investors to analyze, while exhibiting lower concept risk. Ideal candidates will have a track record of successful existing units, high personal income and/or assets, and strong credit. ELN also plans to supplement traditional underwriting with emerging techniques such as social credit scoring and automated cash flow analysis.