Edquity is a college financial planning platform for high school and college students that guides students through the financial steps from high school through college to realize a positive college return on investment. Edquity does this by supporting students through comparing colleges on the basis of holistic personalized cost-benefit variables, mapping out a detailed financial plan at schools of interest to anticipate potential sources of financial pressure, and offering real-time support in college leveraging best practices in behavioral science to ensure students stay on track to meet their financial goals.