Centivo is a new type of self-funded health plan built specifically for employers and their employees and families. Centivo targets zero healthcare trend and improved healthcare outcomes by rewarding members and providers for smart choices and actions while delivering an exceptional member experience. The Centivo model acts as a catalyst to enhance healthcare purchasing and delivery through: (1) an innovative primary care-centered network focused on outcomes; (2) a dynamic benefit design that rewards members for high-value care and adherence; and (3) a state-of-the-art, digital technology platform and concierge support that enables optimal care and an exceptional experience. Centivo serves as a health plan or third-party administrator (TPA) for employers and partners closely with local health plans and TPAs to enhance their offerings. Centivo is a new type of health plan that allows self-funded employers and clinicians to join forces and deliver high quality, affordable healthcare to their employees.