ShopReply, dba CalReply (formerly BuyReply) is an SaaS calendaring platform and is used by the worlds largest brands and broadcasters. CalReply enables TV networks, professional sports organizations and event organizers to build a direct and dynamic relationship with viewers and fans by driving real-time engagement via native mobile calendar notifications. The mobile calendar is a massively under-utilized marketing channel which is pre-installed on every smartphone. Using the calendar as a marketing channel allows companies to provide timely alerts for all kinds of content resulting in real-time audience engagement at scale.