Brolly is a personal insurance concierge. Using Brolly's web and mobile apps, customers are delivered contextually relevant insights that help them to make informed decisions about their insurance.On July 16th, 2020, Brolly was acquired by Direct Line Group. The terms of the transaction were not disclosed. Brolly is your fully-digital contents insurer, enabling you to protect the things you care about in a simple and intuitive way.