Bling Nation brings mobile payments to consumers and merchant points of sale, offering lower costs, increased efficiency and improved security compared to credit cards, debit cards, checks and cash. The Bling Nation service also enables financial institutions and merchants to offer consumers rewards programs and real-time redemptions, promoting loyalty and convenience and supporting shop local initiatives.As of June 2011, Bling Nation temporarily suspended service as part of a bid to stay competitive by rolling out Lemon (www.lemon.com).