BevyUp, operated by OMG Holdings, helps online retailers achieve greater engagement, differentiation and visibility by turning their online shopping sites into emotionally rewarding, social experiences. BevyUp's technology allows shoppers to launch collaborative browsing sessions with friends or experts to share and validate purchase decisions.The company operates as a fully integrative, interactive layer on top of a retailer's site. This keeps site traffic local, making the collection of business intelligence possible. Just as importantly, BevyUp provides a variety of interactive tools, including sentiment stickers, comment notes and even a drawing tool to foster greater consumer expression, all of which can translated into usable business intelligence for the online marketer. Unlike co-browsing technologies, BevyUp allows shoppers to collaborate in-real time or separately based on different schedules and availability.