Auka is a Norwegian fintech company enabling financial institutions to launch their own mobile payments service to merchants and consumers through a proven, white-label platform. Auka has built and operates a licensed, end-to-end payments infrastructure that connects financial institutions, merchants and consumers through the Google Cloud Platform. Auka targets retail banks and other financial institutions that are looking for new channels to recruit and engage with customers. Auka's merchant services complement this service by giving merchants a new and cheaper way to get paid and engage with their customers.