Argon was created to increase consumer liquidity by offering unsecured online installment loans. Argon offers people a safe and easy way to acquire loans at competitive rates. Argon has committed to providing world-class client services and leveraging bleeding edge technology to provide the consumer the convenience of applying online 24/7/365, and experience none of the lengthy processes and uncertainty associated with traditional lending institutions. Using Big Data and advanced machine-learning, Argon leverages a distinctive artificial intelligence (dubbed Ai, or Argon Intelligence) algorithm that is an analytical and sociological approach to providing competitive rates on an individual basis. This intelligent technology analyzes thousands of data points in less than 100 milliseconds in order to create an avatar of the client, truly personalizing the lending experience in the online marketplace. The approach creates an online consumer persona, essentially using the data points as the DNA of the client and allowing a customized experience for each applicant.