Amber Financial Services Corp. is a online lending platform. The company's web-based lending environment eliminates the need of time-consuming and complicated loan application procedures of traditional banks and financial institutes. Revolutionizing traditional lending process allow Amber to evaluate borrowers from aspects that are not available to offline lenders; while strengthening risk management, credit evaluation, and loan review procedures that traditional institutions rely on. With its integration in mobile communication apps, users can submit and receive results of their loan applications on their mobile devices anywhere, anytime. Amber's IOS and Android app in development will create a unique and easy-to-use user experience.