Alpha Bay is a global technologies and services provider, delivering C3 Customer Centric Computing and mobile solutions. The AIRS suite of applications and services gives retailers real-time BI, perpetual inventory, mobile POS, personal kiosks, and is supported through a unique Hybrid IS platform that incorporates SaaS/Cloud infrastructure and service. Alpha Bay specializes in software and services that deliver cloud-based mobile point-of-service (POS), inventory management, customer loyalty and business intelligence capabilities to the retail industry. The company's platform operates in real-time, giving retailers decision support at any point in the business cycle.In July 2012, Blockbuster acquired the retail software developer business of Alpha Bay. Terms of the deal were not released.